Is Keyword Ranking Still Important In Today's SEO?

Many SEO and web development companies think that the rankings in search engines are significant, and for that reason, it is necessary to do a proper SEO monitoring, but is this the main thing? The issue is that some web rank very well in keywords high search volume and reach users, but do not get any benefit from it because the keywords used do not meet the user's intention, are not relevant for users entering On the web and therefore they go from there because they do not find what they were looking for, creating a bad user experience. Search engine positioning for keywords can be substantial and the key to business and SEO, but only if keywords are intended to drive relevant traffic, provide conversions, and improve ROI. Some brands or companies use certain keywords that you think are valuable, especially for its high search volume, but the important thing is to use keywords that interest customers (0 users) to reach the target audience and not to users Which h...