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2 Advanced Strategies for SEO and Social Networks That Actually Work Together

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Imagine this: you have guzzled more coffee than you can count trying to brainstorm ways to generate more backlinks. Then someone suddenly suggests Facebook and off you go to experiment. You post an article with some extra social media sharing and voila! You see that page rising through SERP rankings. Ha! If only the relationship between SEO and social media was so easy to grasp. These two are the most critical elements of any digital marketing strategy and yet many businesses struggle to understand how they work together. So, Are These Two in a Relationship or What? In answer, consider this. The Rebooting Ranking Factors study by Searchmetrics produced a chart a little while ago. This chart shows that a blog post that ranks well in search engine results also gets more shares on Facebook. Similar studies were then carried out for Twitter and Google+ with same results. But according to Searchmetrics, these results were only due to the connecting relationship
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What Are Long Tail Keywords and How Do They Work

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LONG TAIL KEYWORDS - WHAT IT ACTUALLY MEANS Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision. To help illustrate this phenomenon, let's take a look at the typical step-by-step buying path that a customer travels on the way to a making a purchase. 1. Consumer becomes aware of a product. 2. Consumer seeks information about that product in preparation for possible purchase. 3. Consumer evaluates alternatives to product (features, pricing, etc... ). 4. Consumer makes their purchase decision. 5. Consumer pulls
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6 SEO Marketing Mistakes That Should Be Avoided

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SEO has become a very significant marketing tool in today's world. It not only improves the position of the website but also helps in driving more traffic on online platforms of the brand. However, there are a few mistakes that people often make in this domain. These mistakes can affect the SEO rating of a website and push it down the list. Here are a few of those mistakes and solutions for each of them: 1. Assuming that analytics are not important when it comes to SEO rating. It is very important to make sure that analytics are being followed and reviewed frequently so that SEO Marketing (Ratings) can be followed upon. It helps you identify where there is a scope of improvement and in which direction are the efforts being directed.. Follow ups always help in identifying potential threats and opportunities as well. 2. It's only to take motivation, never okay to absolutely copy it. There is new content being generated almost every day in the vast online
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Best 5 SEO Performance Indicators

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While one works over a website there is so much that one needs to take care of so as to get it settled properly up and among those is the thing which we know by the name of SEO. There are so many of those techniques which can be of help in this and make the person capable of making their site all according to the needs of Google. Now, the question that arises over here is that how can one know about whether the tactics that they are applying to a website is working for good or not? Obviously, it is important to discover the results and condition of website time to time so as to make more of the improvements for getting people involved and attracted. So, in answer to which there are some of those indications which can be of use to people to know about that current performance of the website and thus make changes all according to the same, which is also been used by many of the professionals to improve the quality. Read on to know about these top five indicators and als
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Long Tail Keywords Can Be Important To Any SEO Campaign

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Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be "tree surgeon", but a long tail keyword would be "tree surgeon Tonbridge, Kent." This keyword is much more specific than the broad keyword. In this article, we'll take a look at why you should focus on long tail keywords. The reasons may surprise you. 1. Interested Customers Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let's go back to our tree surgery example from above. The broad keyword "tree surgery" is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it's so broad, that keyword doesn't show much interest in the customer wanting to avail of tree surgery services. In comparison, l
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Local Businesses: Don't Neglect Your Online Reputation

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The one thing every business relies on the most to win over customers is their reputation. If your company image isn't a good one, then you're going to forever suffer with gaining the trust of your audience. And if that's the case, good luck with converting them into customers. Local businesses should definitely take heed, especially since a lot of mobile device users are using the Web to find local businesses to shop at. Your online reputation management strategy is key for increasing foot traffic, don't overlook this! No Business is Perfect Every company has its share of negative reviews circulating the Internet, but this shouldn't deter you from getting a hold of what people see about your brand on the Web. The idea here is to try and resolve issues that are within reason. It will help you to possibly win back a customer you would have otherwise lost and it shows others reviewing the conversation that your brand is willing to go over and beyond to r
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Do You Have the Answers That Searchers Seek?

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Search capabilities online are amazing nowadays. You now have so much information at your fingertips that anytime you want or need to know anything, it is right there for you. Of course, you are a big contributor of valuable information. However, does your content actually satisfy the people who are looking for answers? Give them what they want and need The truth is that your target audience is constantly seeking answers to the questions that plague them. Another truth is that if they are looking for answers and they are not satisfied with the answers from one source, they will immediately start looking for the answers from another source. In addition to the obvious reason why it is a very positive thing for you to answer your target audience members' questions, another reason why your ability to answer their questions is so critical to your success is that the search engines recognize that ability on your part as a very positive action and the result will be that y
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